Severstal Columbus is unique in the steel industry and our promotional materials drive that message home. Below are some of the elements that help us communicate with our customers:
Severstal Columbus’ Transition Ad Campaign
Severstal Columbus created this ad to inform the company’s many stakeholders of the change in name.
Severstal Columbus “Then / Now ” Ad Campaign
As an introduction to the next-generation steel company, SeverCorr, now Severstal Columbus, launched an advertising campaign in the steel industry trade media during 2006. Themed “There’s a New Kind of Southern Hospitality,” the ads drew a significant and favorable response in the industry.
